Demonetisation: Defunding or Smart Business

According to demonetisation is the “act of banning/taking back of currency unit of its status as legal tender.  It is necessary whenever there is a change of national currency.

Where does Big Data fit with Market Research?

If you’re not familiar with the term, big data describes data sets that are so large or complex that traditional data processing applications can’t effectively deal with them. The reasons

Blogging – How does it affect brand image?

Twenty years ago the concept of ‘blogging’ didn’t exist. Today it is a well established factor in our society. While blogging has become common place in many industries, at Seminal

Pokemon Go… The Benefits of Passing Peak Downloads

At Seminal Research, we’re interested in understanding how markets work, and conducting an analysis of customer usage in a manner that helps clients maximize their returns. Pokemon Go makes a

Identifying Online Shopping Behavior

The internet has brought about many changes in our daily lives. The advent of online shopping has been a significant change for many people. It has meant that people can

The opportunity for App-only websites

Online purchasing has changed since the turn of the millennium. At that time, online retailing existed, but was more of a novelty than a mainstream purchasing option. Over the intervening

Cockroach Theory By Sundar Pichai

Have you read the article on the cockroach theory for self-development by Sundar Pichai? The article is based on a story of what happened in a restaurant. The story tells

Unconditional Basic Income- A Double-Edged Sword

Unconditional Basic Income (UBI), also known as Citizen’s Income, Universal Basic Income or simply Basic Income, is a basic income ideology in which every adult in the economy receives a

Telephone Surveys/ Computer assisted telephone interview

Telephone surveys are structured interviews conducted by qualified interviewers using a telephone script and are typically the best method when researchers need to interact with respondents and projectable findings are desired.

Online Market Research

Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided