Importance of Market Research

Market research is done by almost every company so as to analyze the popularity and effectiveness of a brand launched by them among customers. This research basically includes secondary and

7 Pitfalls That Can Destroy Your Market Research

Market research is universally considered to be important, but many make common mistakes. Here’s a quick checklist of common pitfalls to avoid. No Purpose: A lot of market research asks

What is Mystery Shopping

Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically independent contractors) who serve as mystery