Synopsys

Study Type: B2B
Geography: China
Target Group: ITDM’s
Industry: IT
Sample Size: 5000
Methodology: CATI

Introduction

  • A global market research company, specializing in IT wanted to understand buying behaviour and usage patterns of IT companies in China.
  • The study required targeting ITDM’s in China between the age group of 25-45.

Approach

  • As the sample size was too big to achieve with national representation across the country.
  • The study also employed interlocking quotas based on gender and age.
  • Extensive screening was done to ensure that our client got only relevant completes that fit the client’s needs.

Outcome

Client’s feedback – “ You and your team are a delight to work with and I'll be pleased to work with you again in future should the opportunity arise . I knew it was a very tough recruit . Your efforts are very greatly appreciated ”.