Synopsys

Study Type: B2B
Sample Size: 1200
Industry: Agriculture
Countries: APAC, LATAM, EMEA
Methodology: CATI
Field Time: 24 days
Target Group: Farmers
Length of Interview: 20 Min
Total Project Duration: 3-4 weeks

Introduction

A reputed and leading research giant wanted to understand the market for innovative activities and products for agriculture, especially in the fields of efficiency in water use, fertilizing and plant health.

Approach

Computer aided telephonic interview methodology targeting Farmers across 10 countries [USA, Brazil, Argentina, Chile, China, Russia, France, Germany, Turkey, Spain ]

Outcome

The study helped the client understand the market needs and how experts like to evaluate product ideas.