Synopsys

Study Type: B2B
Geography: India
Target Group: FDM’s
Industry: Finance
Sample Size: 1000
Methodology: CATI

Introduction

  • A well known financial company wanted to understand key reasons that drive financial decision when buying a product/service.
  • The study required targeting FDM’s in India between the age group of 25-65.

Approach

  • Niche sample size with fair representation across the country.
  • The study also employed interlocking quotas based on gender and age and income.
  • Extensive screening was done to ensure that our client got only relevant completes that fit the client’s needs.

Outcome

Client’s feedback – “Goodwork! You all have given great recommendation that will help us improve our products and services”.