Study Type: B2B
Target Group: FDM’s
Sample Size: 1000
- A well known financial company wanted to understand key reasons that drive financial decision when buying a product/service.
- The study required targeting FDM’s in India between the age group of 25-65.
- Niche sample size with fair representation across the country.
- The study also employed interlocking quotas based on gender and age and income.
- Extensive screening was done to ensure that our client got only relevant completes that fit the client’s needs.
Client’s feedback – “Goodwork! You all have given great recommendation that will help us improve our products and services”.