Synopsys

Study Type: B2B
Sample Size: 100
Industry: Information Technology
Geography: APAC & EMEA
Methodology: CATI
Total Project Duration:  2-3 weeks
Target Group: ITDM

Length of Interview: 30-35 Mins

Introduction

A premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets wanted to understand the activity based workspace market in Australia

Approach

Computer aided telephonic interview methodology targeting only non ITDM’s across APAC & EMEA

Outcome

The study helped the client understand the usage of servers and server operating system software for the company [These servers were not the typical computers used at desk]. The client was interested into know about servers owned by the firm as well as leased from a hosting company.