Synopsys

Study Type: B2B
Countries: Brazil, Korea, China, Thailand
Total Project Duration: 3 weeks
Sample Size: 83
Methodology: Online Survey
Length of Interview: 30 Min
Industry: Healthcare
Field Time: 15 days
Target Group: Blood-banks, Core labs, specialty labs

Introduction

  • A reputed research consultant wanted to conduct an online market study regarding the development of an optimal serological assay to detect Hepatitis B Surface Antigen (HBsAg) and Hepatitis C Virus (HCV).
  • The input will help tailor the design and implementation of the new assay and will help ensure it best fits the needs of labs and blood screening centers.

Approach

Computer Aided Web Interviweing targeting Laboratory which processes the majority of the test workload. This usually includes clinical chemistry, immunoassay (including infectious and non-infectious disease testing) and hematology, Virology/Serology/ Microbiology laboratory.

Outcome

Seminal Research provided quality data within a limited time frame. Owing to all these efforts Seminal Research was able to stand tall on the expectations.