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Every successful agricultural business has a product that the customer wants or needs, provides customer satisfaction, is competitive and is of good quality. Thorough marketing research is critical to the success of most value-added businesses. Farmers are accustomed to marketing the type of products where there is always a buyer. This is not the case with most value-added agriculture projects.

Local brands are rapidly gaining agricultural market share in developing countries. Developed countries are investing increasingly in genetically modified crops to increase yield, improve flavour and increase nutritional value. However, it is not well understood how they reshape agricultural value chains and what the implications are for consumers and producers and farmers.

The effect on consumers is ambiguous and Seminal Research helps agricultural businesses identify the reasons why consumers choose specific brands of crops as well as views and opinions of farmers and their practices.

Why Us?

Seminal with it’s global reach has the capability to conduct market research with small scale farmers in rural areas as well as corporate giants, which turn the raw produce into final consumable product.

Our research and data collection services play an important role in the success of an agricultural business as well as the satisfaction of consumers and farmers.

We have the relevant experience in conducting studies with consumers to understand their awareness, attitude and perception toward GMO – genetically modified crops and the associated health risks with them.

Other Industries

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In today’s fast paced multicultural environment, Beauty, Apparel, Travel and Fine Dining have become a way of life and producers are constantly innovating to make all these things an enjoyable experience for the consumer. read more
The world of health care is becoming increasingly complex. With advanced research in the medical industry and invention of medicines to cure diseases that were once fatal, science has reached new levels of development. For the success of any medical research, a well designed market research is of utmost importance. read more
Consumer goods can be categorized into durable goods, nondurable goods and services which includes anything and everything that satisfies the need of the consumer. With the market being flooded rapidly with new and improved products and services, the consumer is constantly evaluating factors that affect the purchase decision making. read more
Researchers in the Building and Construction sector have been working with industry specialists and government organizations to improve design, construction and development of rural and urban settings and communities through primary and secondary research. read more
Public services are free services provided by the government to it’s people regardless of their income. They can be associated with human rights that citizens of a democracy are entitled to. It is imperative that Government agencies and other public serving organizations try to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. read more