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Market Research

What is Mystery Shopping?

What is Mystery Shopping? Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically independent contractors) who serve as mystery shoppers. A mystery shopper is a person who visits an establishment (typically a retail store, bank, restaurant or other such places

Market Research

7 Pitfalls That Can Destroy Your Market Research

Market research is universally considered to be important, but many make common mistakes. Here’s a quick checklist of common pitfalls to avoid. No Purpose: A lot of market research asks the wrong questions. Companies often follow a standard template and ask generalized questions. Instead, clearly articulate your Guiding Research Questions and only ask questions that

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Importance of Market Research

Market research is done by almost every company so as to analyze the popularity and effectiveness of a brand launched by them among customers. This research basically includes secondary and primary research that focuses on surveys so as to modify the product and increase clientele. The questions posed during market research are basically on the

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Online Market Research

Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful market analysis conducted online can also identify popular trends that can assist a company in creating a strategy that will get better

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Telephone Surveys/ Computer assisted telephone interview

Telephone surveys are structured interviews conducted by qualified interviewers using a telephone script and are typically the best method when researchers need to interact with respondents and projectable findings are desired. Advantages Telephone surveys are more precise and beneficial method through which the researchers can garner a high volume of information from a preset sample