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Blogging – How does it affect brand image?

Twenty years ago the concept of ‘blogging’ didn’t exist. Today it is a well established factor in our society. While blogging has become common place in many industries, at Seminal Research we’re keen to present the effectiveness for brand image. Many businesses will have a blog simply because they feel that they should. With a

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Where does Big Data fit with Market Research?

If you’re not familiar with the term, big data describes data sets that are so large or complex that traditional data processing applications can’t effectively deal with them. The reasons for the inability to deal with Big Data include storage, capture, analysis and visualization of the data. In fact, it has been suggested that big

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Demonetisation: Defunding or Smart Business

According to demonetisation is the “act of banning/taking back of currency unit of its status as legal tender. It is necessary whenever there is a change of national currency. The old unit of currency must be retired and replaced with a new currency unit.” As of November 8, 2016, India has demonetized their formerly