Arya Indonesia – Package Testing

Survey Specification

  • Target Audience: Housewives, 25-45 YO, LSM 4 – 10, who has kids in age group – 4-12 YO, Decision maker of bar soap brand purchase in the household
  • Geography: Indonesia
  • Methodology: Face to Face
  • Length Of Interview (LOI): 25 Minutes
  • Sample Size: Total 2000 surveys divided in 2 waves

Objective

The study was interested to test the packaging of their new Bar Soap and also wanted to compare the reaction of respondent against their 2 competitors in Indonesia.

Challenges

The timeline for this project was very tight.

Our Solution

  • Deployed local teams to conduct Face to Face (CAPI).
  • Increased the team size as per client’s request.
  • Team was arranged in 12 cities to conduct All of them were carrying laptop with internet connection so that surveys can be punched on live links.

Benefits

Quality data delivered within the given timeline.

Abhijeet Kumar

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