Financial Decision Makers Study

Survey Specification

  • Target Audience: Targeting Directors, VP and C level involved in financial decision making of companies across various industry verticals within the age group of 25 – 65
  • Geography: India, Indonesia and China
  • LOI & Methodology: 20 mins CATI
  • Sample Size: 500N


  • Due to involvement of high level audience, reaching to these target audience was difficult
  • Nested quotas were involved amongst different entities like revenue, employee size and titles
  • Fair representation of sample across all verticals to avoid data skewness
  • The deadline was too short to achieve the sample

Our Solution

  • Sample was pre-screened to reach the correct audience
  • Helped client to make changes in the questionnaire after pilot phase
  • Nested quota was managed by splitting sample across different zone and other screening factors
  • High quality data checks in place to ensure quality sample is only delivered to client

Client’s feedback – “Good work! You all have given great recommendation that will help us improve our products and services


  • Pre-screened respondents was made available
  • High quality data delivered within the timelines
  • Representative sample was achieved

Seminal Research

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