IT Management Study

Survey Specification

  • Target Audience: Targeting ITDMs and BDMs of SMBs
  • Geography: UK, Nordic, Germany, France, Italy and Spain
  • LOI & Methodology: 20 mins CATI
  • Sample Size: 2,000N split equally across all countries


  • Reaching to relevant TG in Nordic was a challenge
  • Client had to present the results in a seminar and had a deadline of 3 weeks for collecting 2000 interviews over the phone

Our Solution

  • Helped client to understand opportunities &challenges on digital transformation and various aspects of improvement & revenue generation
  • Lot of secondary research was done by team along with acquiring external database to reach the target audience
  • Local researcher from Nordic countries was involved to reach the correct target audience
  • Met timeline along with delivering reports which could be utilized by client


  • Pre-screening of respondents
  • Local researcher were involved
  • Timeline management

Seminal Research

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