ITDM Study in Asia and South East Asia

Survey Specification

  • Target Audience: ITDMs (Director and above) in
  • Geography: China, India, Indonesia, Thailand and Malaysia
  • LOI & Methodology: 20 mins
  • Sample Size: 300 in each country


  • Huge sample size with short turn around
  • Representative sample was required across different service verticals
  • Due to strict age group criteria getting huge sample across the country within different revenue size was difficult

Our Solution

  • Helped client to understand buying behavior and usage patterns within IT industry in China
  • Sample was split amongst different cities across different regions to achieve even split and representation
  • Survey was conducted across rural and urban areas to gauge usage and fair representation of
  • Local team was rolled out to recruit respondents for an interview over phone to achieve the target sample size


  • Sample management
  • Secondary Research involved
  • Successfully managed the Deadline

Seminal Research

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