Mahindra car owner study

Survey Specification:

  • Target Audience: People who have purchased Mahindra car in past 5 years
  • Geography: India, Nepal, Bangladesh, South Africa and Chile
  • Methodology: Face to Face
  • Length Of Interview (LOI): 25 Minutes
  • Sample Size: 150 Per Country

Objective:

To determine the Corrective action plans and improvement areas after sales service.

Challenges:

  • The sample was provided by client we had limitation there
  • The surveys were supposed to be done when respondent is with the car
  • Clicking photograph of the car.

Our Solution:

  • Deployed 2 teams one for appointment and another team to conduct face to face
  • Helped client to localize the questionnaire and make sure that we are not using language which is difficult to understand
  • Convinced client to provide a copy of authorization letter to the interviewers so that respondent can be ensured that we are doing surveys on behalf of Mahindra itself.

Benefits:

The project was completed on time with quality. The client was really happy on the execution of the project and now we are working together on other project too.

Abhijeet Kumar

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