Stay Connected:
Market Research

What is Mystery Shopping?

What is Mystery Shopping? Mystery shopping is the process of measuring and recording specific elements of the customer experience through the use of pre-recruited and qualified consumers (typically independent contractors) who serve as mystery shoppers. A mystery shopper is a person who visits an establishment (typically a retail store, bank, restaurant or other such places

Market Research

7 Pitfalls That Can Destroy Your Market Research

Market research is universally considered to be important, but many make common mistakes. Here’s a quick checklist of common pitfalls to avoid. No Purpose: A lot of market research asks the wrong questions. Companies often follow a standard template and ask generalized questions. Instead, clearly articulate your Guiding Research Questions and only ask questions that