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Importance of Market Research

Market research is done by almost every company so as to analyze the popularity and effectiveness of a brand launched by them among customers. This research basically includes secondary and primary research that focuses on surveys so as to modify the product and increase clientele. The questions posed during market research are basically on the

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Online Market Research

Online marketing research is the process by which companies use the Internet to gather data to evaluate how well a product or service is selling to consumers. The information provided by a careful market analysis conducted online can also identify popular trends that can assist a company in creating a strategy that will get better

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Telephone Surveys/ Computer assisted telephone interview

Telephone surveys are structured interviews conducted by qualified interviewers using a telephone script and are typically the best method when researchers need to interact with respondents and projectable findings are desired. Advantages Telephone surveys are more precise and beneficial method through which the researchers can garner a high volume of information from a preset sample

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Unconditional Basic Income- A Double-Edged Sword

Unconditional Basic Income (UBI), also known as Citizen’s Income, Universal Basic Income or simply Basic Income, is a basic income ideology in which every adult in the economy receives a guaranteed income, no matter if they have a job or are unemployed. While many European countries have already adopted a variety of Minimum Wages Schemes,