Study Type: B2B
Target Group: ITDM’s
Sample Size: 5000
- A global market research company, specializing in IT wanted to understand buying behaviour and usage patterns of IT companies in China.
- The study required targeting ITDM’s in China between the age group of 25-45.
- As the sample size was too big to achieve with national representation across the country.
- The study also employed interlocking quotas based on gender and age.
- Extensive screening was done to ensure that our client got only relevant completes that fit the client’s needs.
Client’s feedback – “ You and your team are a delight to work with and I'll be pleased to work with you again in future should the opportunity arise . I knew it was a very tough recruit . Your efforts are very greatly appreciated ”.