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Financial Decision Makers Study
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CATI/CAWI
Financial Decision Makers Study
Synopsys
Study Type:
B2B
Geography:
India
Target Group:
FDM’s
Industry:
Finance
Sample Size:
1000
Methodology:
CATI
Introduction
A well known financial company wanted to understand key reasons that drive financial decision when buying a product/service.
The study required targeting FDM’s in India between the age group of 25-65.
Approach
Niche sample size with fair representation across the country.
The study also employed interlocking quotas based on gender and age and income.
Extensive screening was done to ensure that our client got only relevant completes that fit the client’s needs.
Outcome
Client’s feedback – “Goodwork! You all have given great recommendation that will help us improve our products and services”.
© 2018 Seminal Research
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