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Consumer goods can be categorized into durable goods, nondurable goods and services which includes anything and everything that satisfies the need of the consumer. With the market being flooded rapidly with new and improved products and services, the consumer is constantly evaluating factors that affect the purchase decision making. The consumer today is more aware than ever, generating demand for a product and convincing the consumer to choose your product requires an insight into the consumer’s mind.

Market Research is the quintessential tool for industry professionals to determine what their consumer has, what it wants and what it doesn’t need to establish themselves as leaders in their industry. Easy availability of substitutes, rapid development in technology, better quality at lower prices contribute to the ferocity of the competition. Sound market research is the key to gain an edge over competitors and emerge as leaders.

Why Us?

We at Seminal Research aim to understand the various experiences associated with consumption. Our strategies help companies identify the preferences, motivations, and buying behavior of the targeted customers which are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources.

  • We carry out quantitative and qualitative consumer research across all industry verticals like FMCG, Clothing, Automotive and various services in multiple languages.
  • We understand the consumer and it’s psychology. We derive insights from day-to-day experiences of respondents and comprehend them to collect relevant data.
  • We offer data collection at competitive prices courtesy our pool of freelance language resources across the globe.

Other Industries

With increasing demand of comfort and latest technology, automotive companies are investing increasingly in Market Research to know what’s hot and what’s not and to deliver the best products to their consumers. read more
In today’s world, just about everything is more convenient and accessible due to advances in technology across almost all sectors. Technology advances show consumers a way to do the most complex tasks in a simpler, more efficient and faster manner. read more
In today’s fast paced multicultural environment, Beauty, Apparel, Travel and Fine Dining have become a way of life and producers are constantly innovating to make all these things an enjoyable experience for the consumer. read more
The world of health care is becoming increasingly complex. With advanced research in the medical industry and invention of medicines to cure diseases that were once fatal, science has reached new levels of development. For the success of any medical research, a well designed market research is of utmost importance. read more
Researchers in the Building and Construction sector have been working with industry specialists and government organizations to improve design, construction and development of rural and urban settings and communities through primary and secondary research. read more
Public services are free services provided by the government to it’s people regardless of their income. They can be associated with human rights that citizens of a democracy are entitled to. It is imperative that Government agencies and other public serving organizations try to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. read more
Every successful agricultural business has a product that the customer wants or needs, provides customer satisfaction, is competitive and is of good quality. Thorough marketing research is critical to the success of most value-added businesses. read more