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Overview

Desk Research refers to secondary research, which involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. Sometimes desk research is required in the preliminary stages of research to determine what is known already and what new data are required, or to inform research design.

We at Seminal Research have a tailored approach towards your desk research requirement which comprises of searching for information using existing resources, such as the press, the Internet, analytical reports and statistical publications. This is then followed by cross referencing and the collation of data.

Our Approach

Seminal Research offers a unique blend of experience and in-depth understanding of market specifics. Our key areas of expertise include:

  • Market Research in Retail and FMCG - Market research including brand image research, advertising research, product concept testing, taste testing and mystery shopping are just a few areas of research covered by a wide range of projects we have carried out in the retail and FMCG market.
  • Market Research in Service and Hospitality industry focusing on the quality of customer service, customer loyalty and eating habits are few areas where we have carried out the research.
  • Market Research in Industrial production aimed at distribution channels and target groups, as well as market analysis covering price levels and market shares of major players.
  • Market Research in Medical and Pharmaceutical market - Research into packaging concepts, medicine names, diagnosis and treatment regimens.
What’s in it for you?

Seminal Research has extensive experience in conducting desk research projects using various tailor-made analytical tools to ensure a fast extraction of the desired data with minimum time consumption. Many companies, including large international clients from APAC, EMEA and LATAM region have derived real business benefits from Seminal’s desk research capabilities.

Value for the Client

In addition to the statistical database, Seminal Research provides an analytical report that includes a summary of the research results. The result of the research allows us to provide the client with business recommendations. Using SWOT analysis and other tools, we evaluate the client’s new concept offer. We also identify the barriers to entry, related to the new concept for that market. Furthermore, we describe the optimal communications strategy necessary both to guide their efforts to increase sales and to adapt it to the customers’ needs.

Other Services
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With the market being flooded with new products and services daily and easy availability of better substitutes arising from cut throat competition, the consumer is harder than ever to retain over a long period of time. The consumer is also constantly challenged with environmental changes, lifestyle diseases and health disorders, for which researchers and companies require in-depth and detailed insights into the consumer’s mind. read more
Mystery shopping aims at identifying service quality, compliance of employees to company policies, product and service knowledge of staff deployed, as well as the behavioural and ethical aspects that contribute to successful sales and growth. read more
Seminal Research survey programming team has extensive experience in Online/CATI market research as well as in multiple programming packages, which are leveraged to support specific client requirements. Seminal Research staff is proficient in use of tools such as ConfirmIT, QuestionPro, Kinesis, SPSS-Dimensions, read more