With the advent of new products, technology and services and the desire to discover new insights into way people live and think, the need for Face to Face research has increased remarkably. Leading companies are using this methodology as an ideal tool to capture spontaneous responses, which are based on real time situations and scenarios. Face to Face or in-person research is methodology where in the interviewer meets the respondent in person and captures his or her responses via various methodologies, Pen&Paper (PAPI), Computer Aided Personal Interview (CAPI) etc.
This technique is widely used to understand social research, market research and business to business customer satisfaction surveys. Our team at Seminal is experienced in face-to-face techniques and strictly adhere to the MRS (Market Research Society) code of conduct whilst administering Face-to-Face interviews. We have an extensive network of skilled market research professionals across the globe to reach out to a wide network of people.
Seminal Research prides itself in it’s pool of freelance language resources across the globe courtesy our sister concern and strategic partners Lingual Consultancy. We carry out face-to-face research in the following manner :