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Overview

In today’s fast paced multicultural environment, Beauty, Apparel, Travel and Fine Dining have become a way of life and producers are constantly innovating to make all these things an enjoyable experience for the consumer. With increasing disposable incomes the standard of living has also improved, with consumers investing more time and money in leisure activities and expensive sports. Women are conscious about the way they dress and an obsession with looking younger has gripped the entire world.

Brand awareness and brand perception can be ascertained to a great extent with the help of market research. Multinational corporations, apparel and food and beverage giants are some examples of industries which can best illustrate the optimum use of market research before entering a new market. New product development as well as customization of existing products and services is done after carrying out extensive research about the demographical, social, cultural and economic aspects of a particular region..

Why Us?

Our team at Seminal Research has the expertise and experience to look at the big picture providing full spectrum to identify the key areas for growth. We assess purchase behavior and taste and preferences of the consumer which influence their choices at every step of the buying process.

  • We carry out brand and retail tracking studies in the clothing, apparel, bags, footwear and other segments to help analyse sales trends in the previous years and develop sales forecast for the coming years
  • We carry out brand perception studies to help companies analyse their image in the eyes of the general consumer, core competencies and pressure points that give competitors an edge.
  • We carry out new market entry studies to help firms understand the socio-demographic, cultural and religious aspects predominant in respective countries.
  • We carry out price research studies which helps companies analyze the price competition prevailing in the market and what they can do to boost sales.

Browse other Industries

  • Automotive
  • Technology
  • Health
  • Consumer Goods
  • Building & Construction
  • Public Services
  • Agriculture

Other Industries

With increasing demand of comfort and latest technology, automotive companies are investing increasingly in Market Research to know what’s hot and what’s not and to deliver the best products to their consumers. read more
In today’s world, just about everything is more convenient and accessible due to advances in technology across almost all sectors. Technology advances show consumers a way to do the most complex tasks in a simpler, more efficient and faster manner. read more
The world of health care is becoming increasingly complex. With advanced research in the medical industry and invention of medicines to cure diseases that were once fatal, science has reached new levels of development. For the success of any medical research, a well designed market research is of utmost importance. read more
Consumer goods can be categorized into durable goods, nondurable goods and services which includes anything and everything that satisfies the need of the consumer. With the market being flooded rapidly with new and improved products and services, the consumer is constantly evaluating factors that affect the purchase decision making. read more
Researchers in the Building and Construction sector have been working with industry specialists and government organizations to improve design, construction and development of rural and urban settings and communities through primary and secondary research. read more
Public services are free services provided by the government to it’s people regardless of their income. They can be associated with human rights that citizens of a democracy are entitled to. It is imperative that Government agencies and other public serving organizations try to understand social trends, monitor economic indicators, evaluate public policy programs, and create targeted communications that reach particular demographic groups. read more
Every successful agricultural business has a product that the customer wants or needs, provides customer satisfaction, is competitive and is of good quality. Thorough marketing research is critical to the success of most value-added businesses. read more