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The market today is driven by urbanisation, the increasingly hectic pace of modern life and rising annual disposable incomes all of which lead to new developments and technology across all verticals of industries. The consumer today is aware of it’s fast changing surroundings and is at it’s adaptable best to the continual change in lifestyle. With the market being flooded with new products and services daily and easy availability of better substitutes arising from cut throat competition, the consumer is harder than ever to retain over a long period of time. The consumer is also constantly challenged with environmental changes, lifestyle diseases and health disorders, for which researchers and companies require in-depth and detailed insights into the consumer’s mind.

Seminal Research understands the need for extensive research and carries out In-Depth interviews for companies to better understand current and potential problems and offer effective solutions. In-Depth Interview is an effective methodology when the researcher wishes to explore topics that are highly sensitive or confidential in nature. In-Depth interviews are qualitative in nature and the questionnaire comprises of open ended questions. This allows the respondent to express their thoughts in a more free flowing manner and share things which might not have been comprehensible using quantitative methodologies.

Our Approach

  • Developing a sampling strategy. Whose attitudes and beliefs matter to client’s research, and how to find the most suitable target respondent.
  • Training our most experienced research analysts and briefing them about the objective of the study and discussing the questionnaire in detail.
  • Secondary research to get a better understanding of the topic to be researched so that the analysts are able to explore more to find hidden answers.
  • Interviewing and recording the interview in audio format.
  • Transcription of the interview
  • Record observations and personal views and feelings while conducting the interview.
What’s in it for you?
  • Quality answers and detailed knowledge in lesser number of interviews
  • Better understanding of reasons behind a certain way of perception
  • Assess current market situation and develop new strategies as per the findings
  • Audio transcripts by native language professionals
  • Translation of transcript into desired language, also by natives
  • Summary of each interview in Excel format
Other Services
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In thinking about the futures of marketing research, the traditional marketing research approach has become a thing of the past in the wider emerging marketing research scenario. Online is the future. read more
Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. read more
With the advent of new products, technology and services and the desire to discover new insights into way people live and think, the need for Face to Face research has increased remarkably. Leading companies are using this methodology as an ideal tool to capture spontaneous responses, which are based on real time situations and scenarios. read more
Mystery shopping aims at identifying service quality, compliance of employees to company policies, product and service knowledge of staff deployed, as well as the behavioural and ethical aspects that contribute to successful sales and growth. read more
Seminal Research survey programming team has extensive experience in Online/CATI market research as well as in multiple programming packages, which are leveraged to support specific client requirements. Seminal Research staff is proficient in use of tools such as ConfirmIT, QuestionPro, Kinesis, SPSS-Dimensions, read more
Desk Research refers to secondary research, which involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. read more