The customer service experience is one area of the marketing mix in which increasingly organizations seek to differentiate their offering from that of their competitors and the manner in which staff interacts with the customer is of critical importance. Mystery shopping aims at identifying service quality, compliance of employees to company policies, product and service knowledge of staff deployed, as well as the behavioural and ethical aspects that contribute to successful sales and growth.
Seminal Research with it’s wide network boasts of a pool of experienced market research professionals to assist us with Mystery Shopping/Audits in APAC, EMEA, LATAM and North America region. Our freelance resources across the globe ensure local presence across various cities and strengthens our reachability and global coverage.
We at Seminal Research have a very strategic approach to ensure that the behavior of real customers is replicated as closely as possible. We use Mystery Shopping as a tool to evaluate customer service or other aspects of customer experience and help organizations to identify where and how improvements can be made.