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Overview

In thinking about the futures of marketing research, the traditional marketing research approach has become a thing of the past in the wider emerging marketing research scenario. Online is the future. With the whole world on the web, accessibility and reachability concerns have been overcome which has widened the scope for extensive market research in developing countries. In this future, consumer-populated online design communities serve as the core tool for successful market research.

Our Approach

Seminal Research online survey service helps to find the target audience who can complete surveys over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

Seminal Research specializes in both B2B and Consumer panels at large. The concept of such integration evolved from the thoughts of creating a niche panel by collecting local information of the identified panel countries. We have identified such panel from our selected list of developing nations where consumers are still hard to reach.

What’s in it for you?
  • Return on Investment: Web surveys are faster, simpler and cheaper.
  • Real time reporting with access to minute by minute updates.
  • Suited for lengthy surveys and conjoint analysis.
  • Complex skip patterns can be implemented in ways that are mostly invisible to the respondent.
  • Lesser drop out ratio as compared to telephonic surveys.
  • Self administration of survey ensures credibility and quality of data collected.
Other Services
Telephonic surveys have made it possible for people to participate in surveys in real time. The answers captured using the CATI methodology are spontaneous and genuine which adds to the credibility of the data collected. read more
Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. read more
With the advent of new products, technology and services and the desire to discover new insights into way people live and think, the need for Face to Face research has increased remarkably. Leading companies are using this methodology as an ideal tool to capture spontaneous responses, which are based on real time situations and scenarios. read more
With the market being flooded with new products and services daily and easy availability of better substitutes arising from cut throat competition, the consumer is harder than ever to retain over a long period of time. The consumer is also constantly challenged with environmental changes, lifestyle diseases and health disorders, for which researchers and companies require in-depth and detailed insights into the consumer’s mind. read more
Mystery shopping aims at identifying service quality, compliance of employees to company policies, product and service knowledge of staff deployed, as well as the behavioural and ethical aspects that contribute to successful sales and growth. read more
Seminal Research survey programming team has extensive experience in Online/CATI market research as well as in multiple programming packages, which are leveraged to support specific client requirements. Seminal Research staff is proficient in use of tools such as ConfirmIT, QuestionPro, Kinesis, SPSS-Dimensions, read more
Desk Research refers to secondary research, which involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. read more