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Overview

Seminal Research survey programming team has extensive experience in Online/CATI market research as well as in multiple programming packages, which are leveraged to support specific client requirements. Seminal Research staff is proficient in use of tools such as ConfirmIT, QuestionPro , Kinesis, SPSS-Dimensions, mrInterview (mrStudio Interview Module), Net-MR and Illume to deliver moderate to complex project requirements.
 
The team is comprises of experts with several years of programming experience in using Java script, ASP, and programming surveys in Flash, and are adept at managing survey look and feel to ensure an engaged respondent. Our team can also add images, audio, and audiovisual stimuli to the survey. Seminal also has the competence to program multi-lingual studies and questionnaires with complex logic.

Features Include

  • Save-and-return functionality
  • Data pre-population from SPSS or other databases
  • Table of Contents organization of multiple survey sections or parts
  • Highly customized error messaging
  • Versioning (easy reuse of survey questions across business units but customized formatting per business unit)
  • Rolling back of incomplete surveys
  • Translation of survey into various languages (we have managed scripting in 25 languages)
  • Scripting conjoint and discrete choice modeling researches, online advertising testing, and virtual shelf testing
  • Scripting conjoint and discrete choice modeling researches, online advertising testing, and virtual shelf testing
  • Online reporting of results and setting of reportals for real time tabulations
  • Advanced quota settings
  • Pass-back linkage to allow clients to match respondents to their panel
  • Ensuring proper data layouts at the back end to generate data files as required by the analysis team
Other Services
Telephonic surveys have made it possible for people to participate in surveys in real time. The answers captured using the CATI methodology are spontaneous and genuine which adds to the credibility of the data collected. read more
In thinking about the futures of marketing research, the traditional marketing research approach has become a thing of the past in the wider emerging marketing research scenario. Online is the future. read more
Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. read more
With the advent of new products, technology and services and the desire to discover new insights into way people live and think, the need for Face to Face research has increased remarkably. Leading companies are using this methodology as an ideal tool to capture spontaneous responses, which are based on real time situations and scenarios. read more
With the market being flooded with new products and services daily and easy availability of better substitutes arising from cut throat competition, the consumer is harder than ever to retain over a long period of time. The consumer is also constantly challenged with environmental changes, lifestyle diseases and health disorders, for which researchers and companies require in-depth and detailed insights into the consumer’s mind. read more
Mystery shopping aims at identifying service quality, compliance of employees to company policies, product and service knowledge of staff deployed, as well as the behavioural and ethical aspects that contribute to successful sales and growth. read more
Desk Research refers to secondary research, which involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. read more