Our data-led insights help make informed decisions across the product life cycle. We make use of the latest qualitative and quantitative techniques and leverage the power of digital to get you closer to actionable growth opportunities. Our focus is to help provide you with answers to your Ws and Hs.

Quantitative Research

We are capable of both PAPI (Pen and Paper Interviews) as well as CAPI (Computer/Tablet aided Personal Interviews). We also have partners enabling us to conduct online interviews globally as well as in India.
  • Face-to-Face
    • At Street Intercept
    • Exit interviews
    • At Home/Office/Business Premise
    • At Central Location
    • Over Web Call/Discussion
  • CATI (Computer aided Telephonic Interviews)
    • Database driven
  • Web/SMS/WhatsApp

Qualitative Research

We are capable of conducting Focus Group Discussions (FGDs) and In-Depth Interviews (IDIs) through online mode or Face-to-Face or through WhatsApp etc.
  • Focus Group Discussions (FGDs)
    • General Groups (with 6 participants)
    • Extended Groups (with 8 – 10 participants)
    • Tetrads (with 4 participants)
    • Triads (with 3 participants)
  • In-Depth Interviews (IDIs)
    • At Central Location
    • At Home/Office/Business Premise
    • Over Web Call/Discussion
  • Ethnography